Video
Building Community
Promotional Feature
Work Performed: consulting, research, script writing, story boarding, coordination with art director and editor.
Content Development, Consulting & Coaching
Talent Recruitment
Work Performed: Conducted naming study, discovery & SEO research to produce marketing plan. Designed Brand story through graphic design, portrait photography, digital image composition, website design, content development, ghost blogging and social media strategy.
Destination Management
Work Performed: Analyzed competitive landscape, naming study, Branding, graphic design, collateral production, website design, content development, and social media strategy.
Leadership Development
Work Performed: Conducted research and produced marketing plan. Developed Brand story, graphic design, portrait photography, digital image composition, collateral production, website design, content development, and social media strategy.
Publishing
Simplifying the Complex
Integrated Systems Map
Presentation Loop
Work Performed: Identified corporate partners for start-up in search of technical capabilities; coordinated team collaboration to compete in three-day innovation festival; evolved existing art direction to interpret, write, and illustrate project workflow. Effort earned top placement for category and attracted qualified investment leads and institutional support.
Multi-Channel & Integrated Campaigns
Get Personal
Work Performed: Coordinated with senior staff to implement event-based and influencer-led marketing strategy. Plan, write, design and measure personalized email campaigns.
Connect
Work Performed: Produced creative brief and collaborated with colleagues to extend the Brand and relevancy across sales and social channels, driving traffic and improving engagement.
Convert
Work Performed: Lead content development and front-end designer to convert, capture and report qualified leads while streamlining the sales cycle.
Tackling Tough Issues
Research & Report
Advocate & Engage
Work Performed: Conceptualized, planned, and implemented multi-year research initiative to prove and promote a disruptive idea. Collaborated with business development officer to design survey and communication plan with members of professional associations nationwide. Created supporting web presence and quarterly newsletter; gracefully edited contributor content. Developed phased reporting method and assisted with incentive to extend participation and engagement. Wrote and designed final report for digital distribution and web launch. Effort generated new accounts at over 77% above forecast.
Writing & Print Production
Interactive White Paper
Sales Brochure
Work Performed: Researched, wrote, designed and programmed interactive white paper; published as premium content driving higher conversions and initiating drip campaign. From creative brief, conceptualized, wrote, and led design team to produced 11 x 17 tri-fold brochure for distribution at industry conferences.